C&A's Interactive Print Ad

6:26 AM


In partnership with Microsoft, C&A created an innovative print advertisement: The 'Like Ad'  integrates the infamous button from Facebook, so that when a person gives a certain fashion look a thumbs up, this was also indicated online without the need to connect or activate any additional devices.  


SelectNY likes because:


One thing is for sure: It takes an innovative effort to really grab people's attention when flipping through a magazine. With the launch of this ad, C&A found a great way to merge an interactive campaign with smart target research. The most 'liked' looks from the print ads were also shown on a display in the store.

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