Within
their range Densifique, Kérastase launched the hair youth serum “Sérum
Jeunesse”, a product for ageing hair to compensate the loss of quality due to
greying process.
SelectNY
likes because:
After the
hair care market saw a lot of anti-age shampoo launches in the past years,
Kérastase now goes one step further by launching a youth activator
serum for greying hair.
The
branding – including packaging, naming and usage – is inspired by high-class
anti-aging face serums (e.g. Lancôme Genifique). It has to be massaged into the
scalp and can be applied in the length of the hair.
