Anti-Aging Hair Serum by Kérastase

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Within their range Densifique, Kérastase launched the hair youth serum “Sérum Jeunesse”, a product for ageing hair to compensate the loss of quality due to greying process.

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After the hair care market saw a lot of anti-age shampoo launches in the past years, Kérastase now goes one step further by launching a youth activator serum for greying hair.
The branding – including packaging, naming and usage – is inspired by high-class anti-aging face serums (e.g. Lancôme Genifique). It has to be massaged into the scalp and can be applied in the length of the hair.

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