H&M to launch beauty range in autumn!

6:52 AM

H&M is going to launch a full range of make-up as well as haircare, bodycare and beauty tools. Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, ideas and colours.

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The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward. It is a natural transition for H&M to positions the range as "fashion for the face" to builds the brand equity as a fashion and trend forward brand.

For further information go to hm.com

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