A high-spirited new spirit

1:07 AM

There's a new kid on the high end distilleries block: The Wolf. Launching the new category of white brandies ('Weissbrand' in German), The Wolf is still a very niche but thoroughly promising and inspiring example of the big shift towards the crafted and custom-made in prestige. No connection to our namesake planning director.

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A great example of making and marketing your own myth. From storytelling to product development to packaging to distribution - all exceptionally well thought through and executed.

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