A high-spirited new spirit
1:07 AM
There's a new kid on the high end distilleries block: The Wolf. Launching the new category of white brandies ('Weissbrand' in German), The Wolf is still a very niche but thoroughly promising and inspiring example of the big shift towards the crafted and custom-made in prestige. No connection to our namesake planning director.
SelectNY likes it because:
A great example of making and marketing your own myth. From storytelling to product development to packaging to distribution - all exceptionally well thought through and executed.
Find out more: http://www.en.weissbrand.de/home/#thewolf
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