Grey is the new black - why older women are the new It-Girls of fashion
8:05 AM
Iris Apfel (93), Joan Didion (80) or
Twiggy (65) are one of the latest Fashion It-Girls. Some of the most
prestigious fashion brands like Kate Spade, Céline, Louis Vuitton or L'Oréal have realized
the potential of the silver society and are successfully promoting their
collection with 60+ models.
SelectNY likes because:
Instead of alienating younger customers; the new-old
It-Girls are in vogue among the young. Putting older women in the center of
fashion’s attention is the latest trend of promoting the lifestyle of women
being comfortable in their skin. In this way big fashion labels don’t loose any
market shares but are gaining potential customers. In an ageing society women
of 60+ embody a demography, that unlike the millennials has much higher buyer
ability. And after all – true beauty is timeless, right?
Found at adweek.
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