It's not the face - it's your attitude!

5:06 AM

Vichy is one of the newest passengers on the bandwagon towards a life full of confident women and unretouched adverts. The new campaign "Your Skin Deserves Better" from creative shop Tuxedo in Montreal, encourages customers to appreciate their skin for what it is.

SelectNY likes it because:


Society has learned that the persecution of perfection leads to nothing but depression. In a world of economic instability and personal alienation people are finally done with beauty illusions and crave for transparency and sincerity. By promoting people’s attitude instead of the product's capabilities, Vichy has set a good and funny example of how great advertising can look like. So don’t be so strict with yourself and never forget: It’s our imperfection that makes us all perfect.

Check out the whole campaign here.

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