Secrets of the ueber-brands

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„Rethinking Prestige Branding- Secrets of the Ueber-Brands“ is the newest book of brand experts Wolfgang Schaefer and JP Kuehlwein who analyze the key success factors of prestige brands. It includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla.

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Unlike most marketing books, “Rethinking Prestige Branding” does not only re-tell successful brand stories but vividly explains how premium brands tick and reveals the secret of today's marketing pros. A must-read for Luxury Goods Market Experts.


Interested? Get the book on amazon.

Want to know more about Wolfgang Schaefer and JP Kuehlwein? Click here.

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