The 'Asian-ification' of Beauty

12:30 AM

What do mashrooms, donky milk and Suh Kyung Bae’s grandmother have in common? Right! They are all playing a part in the Asian beauty market that is becoming continually more and more important for the global beauty business.

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Asian women are known to be well-educated thus very demanding when it comes to beauty products. They are expecting nothing but the best to get not only beautiful – but perfect skin. Therefore Asian beauty brands are driving innovation in the field from anti-aging products to brightening creams, serums, dark spot correctors and many more. After BB and CC creams and cushion foundation we are curious about further beauty innovations. We will stay tuned for the next big thing!
Find out more about Asian beauty brands and Suh Kyung Bae’s grandmother on BOF.

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