"Celebrity" sells, perhaps even more than sex
2:24 AM
Victoria Backham did it. Jessica Simpson
did it. And Lindsey Lohan… well at least she tried. The talk is of celebrities
launching their own fashion labels – a currently rising trend on the fashion
business market.
SelectNY likes because:
Weather celebrity brands are good for
fashion or rather unfair competitors for young designers, well that’s
debatable. However, no matter if celebrity endorsement or celebrity branding –
famous people have always been vehicles that guarantee a high consumer interest
and a good tool to leverage a marketing strategy.
For more information and articles about
celeb brands go to BOF.
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