(Fe)male models on the runway

2:04 AM

Seeing women on the catwalk is nothing unusual – seeing them in some of the biggest menswear shows on the other hand is. Currently big fashion brands like Gucci, Saint Laurent or Burberry are fusioning their menswear shows with womenswear.

SelectNY likes because:

Integrating womenswear into menswear shows attracts both male and female editors to one event, which reduces the costs of an additional runway show. Furthermore the androgynous fashion shows are a great way to reflect nowadays-sociological shift. But whether this event is an intelligent marketing idea or the interpretation of current sociological changes, it sure attracts media interest and helps boosting the brand awareness.

For pictures and further information click here

You Might Also Like