A loyalty program that feels like music in the ears

8:00 AM


The new partnership between Spotify and Starbucks will not only enhance the in-store music but also the companies customer loyalty. MSR (My Starbucks Rewards) members can use either the Spotify- or the Starbucks-App to stream the playlists and vote for their favorite music. As an incentive they receive points, which can be exchanged for free coffee or food.

SelectNY likes because:


The new partnership is not only a benefit for the customers; it is also a good example how to benefit as a company by sharing App Payment Systems with other Retailers.

Found at adweek

You Might Also Like

0 comments

Subscribe