A loyalty program that feels like music in the ears

8:00 AM

The new partnership between Spotify and Starbucks will not only enhance the in-store music but also the companies customer loyalty. MSR (My Starbucks Rewards) members can use either the Spotify- or the Starbucks-App to stream the playlists and vote for their favorite music. As an incentive they receive points, which can be exchanged for free coffee or food.

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The new partnership is not only a benefit for the customers; it is also a good example how to benefit as a company by sharing App Payment Systems with other Retailers.

Found at adweek

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