The power of touch

4:11 AM

Nivea's "Second skin project" proves the power of touch. Every mum wants to hug her son as often as possible. The ad shows how Nivea planned to reunite mother and son, who live thousands of miles apart. A fabric that simulates human skin is a new, technological breakthrough.
Laura and Pablo are to be the first to test the product, which turns out to be successful, but not because of any tech. Nivea had flown Pablo out to surprise Laura with an in-person Christmas embrace. 

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This is a nice way to sensualize the brand Nivea.
Communication technology definitely brings people closer than ever, but nothing is more valuable than a real touch. While texting and video-conferencing are wonderful tech tools to stay in touch with loved ones, the human touch trumps all emojis in the world.

Find out more at Leo Burnett Madrid

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