Jean Paul Gautier is offering a 360° video experience to it’s consumers. Allowing people to experience things from the fragrance bottles perspective. The user can explore the factory by scrolling left or right throughout the experience.
The fashion calendar seems increasingly confusing, especially when it comes to fashion week. Why would you want to show the newest collections in February and September, but won’t launch the collection for another six months? It’s no big secret that fast fashion brands like Zara and H&M use the spare time between fashion shows and launches to copy the biggest trends and introduce the popular pieces before the much more expensive designer originals are even for sale.
Finally, Burberry is about to change the outdated fashion calendar (that seems to be from another era), by putting together seasonless menswear and womenswear collections in two shows instead of four: a February collection and a September collection.
Burberry is one step closer to building a true connection between the experience they create around their runway shows and the physical customer experience in stores. With livestreams, direct runway orders, and social media campaigns in the last year, Burberry started to pursue a direction (in a world that has become more and more immediate) that is leading to a shift in the fashion landscape. As for now, Burberry is creating a consumer-facing fashion week format for a global audience that wants nothing more than reworked traditions and a fashion industry that brings the newest collections to them as fast as possible.
Consumers talked, Burberry acted. And the rest of the fashion industry should follow soon.
Finally, Burberry is about to change the outdated fashion calendar (that seems to be from another era), by putting together seasonless menswear and womenswear collections in two shows instead of four: a February collection and a September collection.
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What makes Burberry’s adjustments particularly exceptional is that the brand will make the presented collections available for sale, both in-store and online, right after the fashion show (the ad campaigns will be debuting shortly after).Burberry is one step closer to building a true connection between the experience they create around their runway shows and the physical customer experience in stores. With livestreams, direct runway orders, and social media campaigns in the last year, Burberry started to pursue a direction (in a world that has become more and more immediate) that is leading to a shift in the fashion landscape. As for now, Burberry is creating a consumer-facing fashion week format for a global audience that wants nothing more than reworked traditions and a fashion industry that brings the newest collections to them as fast as possible.
Consumers talked, Burberry acted. And the rest of the fashion industry should follow soon.
Find out more about Burberry's new fashion week concept on Harper's Bazar , Fashionista and Vogue Online
The new beauty brand Crowd Colour just launched the world's first personalized custom make-up collection. It was funded through the funding platform Kickstarter and it's all about unique make-up products designed by the users themselves. Shoppers can design and build their own make-up palettes. Meaning they can combine their favorite make-up from different brands and different styles all in one palette and additionally to that Crowd Colour enables their customers to design a personal packaging according to their own taste and wishes.
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This idea of combining your favorite colours and even different brands seems to be not only a lovely and of course useful idea but also a very sophisticated idea as also personalization could become a key driver in the future of the beauty business.Find more at crowdcolour.com and at Kickstarter.
