French couture house Jean Paul Gautier provides a new point of view for it's consumers. The 360 degree experience allows consumers to see things from the bottles perspective. #BeTheBottle acts as an extension of their factory campaign. Throughout, the user can take their mouse and scroll to the left or right, up or down to gain a full view of the factory.

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Virtual reality is a modern way to invite the consumer into the world of Jean Paul Gaultier fragrances. It keeps the evergreen perfumes modern and contemporary, by using a new technology. While those in the automotive industry were early adopters of 360-degree experiences, fashion and beauty brands are beginning to incorporate the technology to transport consumers through film.

Find out more about Gaultier's 360° video.