You know me and you don't

9:10 AM




Earlier this summer, Lily-Rose Depp was announced of the new face of Chanel N°5.

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Working backwards from the copy - You know me and you don't - we imagine the initial insight to be something around the fact that millennials are filled with contradictions. It's spot on for the target. They're always connected, expressing themselves and living life to the full; at the same time, it's not difficult to become insecure in oneself faced with the constant comparison to the apparently perfect life portrayed by peers on social media. To uncover an insight such as this, and produce a campaign around it - that's Magic with Logic.

Select World Paris.


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