Birchbox - Beyond the pretty boxes

3:46 PM





Katia Beauchamp, one of the co-founders of Birchbox, sat down with Glossy to talk about how her brand is transitioning from subscription boxes to a full blown retailer. As she explains that the start-up was created to sell full-sized products; she tackles topics like entrepreneurship, how digital is affecting the beauty industry and the insights that drove her to build her business.

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Birchbox was designed to fill a gap in the beauty industry in 2010, and thus, extremely insight based. From consumer behavior to the frictions in the shopper experience or the inner workings of the industry, this podcast is packed with insider infos.

Listen to the podcast and find out more on Glossy

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