Chloé is listening to David Bowie

7:39 AM

Chloé creative director Claire Waight Keller has created playlists with Apple Music that inspire her and epitomise the brand: cool, effortless style. On the importance of music in fashion, Keller says 'it gives our Chloé girl her walk, and helps to create a fresh, optimistic atmosphere for the entire season'.
Check it out here.

Select Worldly likes it because: 

In a connected world with endless touchpoint, it's important than brands are as present as possible. We like this because it's a simple way for consumers to engage with a brand in an alternative (or at least a different) setting. We've also been dying to listen to music like a Chloé girl.

Select World Paris.

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