The Scoop #3

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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week's edition we look into how 2016's political events might affect the incoming trends. We discuss AI-powered shelves that can gather insight about consumers as they look at products in-store. Also, why some fashion brands are turning to WhatsApp rather than Snapchat or Instagram.

1- Trends Forecasters 
Optimism, craftsmanship and eco-friendly goods are to be expected in 2017. Predicting trends isn't an exact science but everyone seems to agree that after the Brexit and the American elections, we're about to surf on the "Return to our roots" wave. Learn more here.

2- Smart Shelves 
Who's watching whom ? Tech vendor Cloverleaf is now selling AI-powered displays that can gather insight about anyone that stands in front of it. The shelves can detect traffic patterns or consumer demographics allowing marketers to swap creatives in and out.  Learn more here.

3- WhatsApp 
As the Instagram and Snapchat feeds of the world become increasingly cluttered with branded content, fashion brands are looking for other options. With 1 billion reported users, WhatsApp is slowly but surely becoming a strong alternative. Learn more here.

4- Organ Donation  
Everyone knows a complete jerk, the kind that shoots dog with a paint-gun but... There are occasionally jerks that everyone comes to love. This daring PSA for Organ Donation is trying to remind millennials that no matter who you are, it's never too late to do good for others. Learn more here.

5- Lo and Behold 
With the ARC awards winners being revealed, we get to know how exactly W. Herzog ended up working on a branded documentary for NetScout. A good example of how, sometimes, doing something different for your branded content can go a long way. Learn more here.

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