Kérastase - responsibly luxurious hair care

5:54 AM

Kérastase launched their new 98% natural hair care line "Aura Botanica". The products fuse naturality with performance via the raw power of natural ingredients (98% natural orgin) without sulfates, parabens or silicons. The products feature pure, hand-pressed, natural origin coconut and argan oils. The production is sustainable and support the local communities in Marocco.

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It is not just another new natural hair care range, it is a totally holistic apporach: using natural sourced ingredients, biodegradable packaging, sustainable production, supporting local communities, fair trade and working with testimonial Toni Garrn that is recognized internationally for her humanitarian work and healthy lifestyle. It shows a truly luxurious hair care experience doesn't make compromises, nor on hair beauty and nature, nor on communities and society. Not even on showing unretouched hair. Find more on Kérastase.com

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