See-now-buy-now: How Burberry uses Facebook to kick off ‘live show experience’

3:30 PM


Burberry used Facebook Messenger to inform people that by unlocking their February 2017 show inspiration they can instantly pre-order pieces. To unlock, users were prompted to enter the key emoji.
Once the show was "unlocked" Users could browse through the show’s inspiration (British artist Henry Moore), shop items available for pre-order, preview the brand’s February 20 runway show and add a calendar remind, or start a live chat with a human Burberry team member.

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Posted by the Hamburg office



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