THE SCOOP #10

11:29 AM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we take a look at a number of brands celebrating inclusion and diversity in campaigns and content, and one that missed the mark. Brawny, Coca-Cola, and The Standard find fun and effective ways of championing worthwhile causes, while Zara tries and fails to spread a positive message. We also check in with Drunk Elephant’s most recent development and what it means for the red hot brand.



1 - Brawny Breaks Barriers 
Brawny is taking the opportunity with Women’s History Month to remind us that strength has no gender—replacing their traditional Brawny Man with Brawny Women, and producing shorts celebrating women in STEM fields. Learn more here.



2 - Zara’s Got Curves? 
They say no press is bad press, but Zara might disagree after landing in hot water (read: extensive online backlash) for a tone-deaf ad purportedly celebrating curves, while featuring rail thin models. Read more here. 



3 - Solidarity By The Standard 
The Standard Hotel has set the bar for brand activism with a recent manifesto outlining their commitment to celebrating and defending the diversity of their employees and patrons, complete with a detailed guide for practical action anyone can take. Read their full statement and their guide to getting involved. 



4 - Thirsty For Coca-Cola 
Never afraid of a bold campaign, Coca-Cola has launched new “Taste The Feeling” spots aimed at celebrating inclusion and diversity, the slyest of which features an easy-on-the-eyes pool boy and an appreciative household. Read more and see the spot here. 



5 - New Chapter for Drunk Elephant 
Rapidly-growing San Francisco Skin-care brand Drunk Elephant has taken promising steps in the past weeks, bringing on new investors including VMG Partners and Leandra Medine. For more about the young brand’s rapid growth, read here.

You Might Also Like

0 comments

Subscribe