THE SCOOP #12
10:33 AM
In this week’s edition, we check in on the success of one of the fashion industry’s
largest recent would-be evolutions, as well as L’Oreal’s developing strategy to
reach a wider audience via social media. We explore how quickly
political-commentary can translate to sales, Transavia’s most recent invitation
to easily escape the stress of daily life, and a questionably (yet tasty?)
worthwhile DIY beauty trick.
1 - From Deleted Tweet, to Merch on the Street
A rogue tweeter broadcasted loud-and-clear thoughts on
President Trump via the official McDonald’s twitter account. Even more shocking
was the speed at which resistance turned to merchandising. Read more here.
2 - See-Now-Buy-Now, Now Over?
At what point does logistically difficult become impossible?
The see-now-buy-now model may turn out to be just a fleeting trend, if additional
labels fall in line with the likes of Thakoon and Tom Ford. Read more here.
3 - Under The Influence
L’Oreal Paris took full advantage of the position and reach
of social media influencers when they assembled their quintet of YouTube stars
last year. Their success offers a number of insights for fellow brands. Read more here.
4 - Getaway With Uber
Need an to make a quick escape? Transavia has you covered
with UberESCAPE, an appealing promotion that lets you ditch the ordinary and
book flights right through the Uber app. See the (quite effective) ad and learn more here.
5 - DIY Beauty Fails
Everyone loves a life hack or unconventional trick they can
put to good use. If dyeing/toning hair with Nutella sounds a little too
delicious to be true, though, it might be because it is. Check out the trend,
and see it put to the test.
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