THE SCOOP #9

11:16 AM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition we explore Versace’s recent bold-colored walkway trend, the introduction of Instagram Galleries and their rapid adoption by fashion brands, and Uniqlo’s pleasantly kinetic new spot. In light of the Academy Awards this past Sunday, we also take a look at Walmart’s Hollywood-minded approach to advertising, as well as Calvin Klein’s latest addition to their roster of iconic underwear models.




1 - Neon Hair By Versace 
Taking “eye-catching” to the next level, Stylists Guido Palau and Josh Wood gave Versace’s Milan show a jolt of neon with bold colored hair highlights for each of the models. Read more and explore the looks here. 





2 - Instagram Galleries
Another day, another Instagram update. The brand’s newest feature is gallery posting, allowing for up to 10 images or videos in a single post. Brands have wasted no time in utilizing the new option. Read more here.




3 - And The Calvin Goes To...
No mistakes here: The male cast members of newly-minted Best Picture La La Land Moonlight, have been unveiled as the models for Calvin Klein’s latest men’s ad campaign. Read more and see the work here. 




4 - Walmart Goes Hollywood 
Celebrating the art of cinematic storytelling—and a multiyear exclusive retail sponsorship—Walmart treated Oscar viewers to three A-List directed short films based on a receipt. See the finished films here.



5 - Move With Uniqlo 
“Move Like You’re Not Supposed To” is the call to action in Unqlo’s new spot, featuring choreography by Ryan Heffington, and celebrating the brand’s functional style. Watch the spot and read more here. Dancing along is optional.

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