In this week’s edition, we take a look at fast food marketing that manages to
harness modern technological trends to great effect, as well as the latest
micro-trend in social media fashion. The lastingness of the pop-up model is
called up for review, while on the technological front Dove expertly lands an
inspired campaign, while IBM uses their significant resources to open doors for
would be patrons of the arts.
1 - Brows Of A Feather
Say what you will about this trend, it doesn’t fail to catch
the eye. This avian look, inspired by Instagram influencer @stella.s.makeup, has opinions divided and fellow stylists quick
to jump on board. Browse the
look here.
2 - The Permanence of Pop-Ups
Though individually ephemeral by design, the continued
popularity and growing influence of the pop-up shop as premier retail space
implies market longevity rather than a passing trend. Read
more here.
3 - An Unexpected Beauty Hack
Dove’s latest campaign to shatter preconceived beauty standards is also their most ambitious: saturating stock photo sites with non-sexualized images of real women to radically change search results. Explore their bold campaign here.
4 - The Voice of Art
IBM has put its considerable technological weight behind the
project of making art more accessible to museum patrons in Sao Paulo. Witness a
masterful demonstration of IBM’s Watson, dedicated to sharing the joy of art, here.
5 - Food is Fast(er) In
The Digital Age
For brands that earn the title “ubiquitous,” finding
innovative ways to sell perennial products can be difficult. Not so for Burger
King and McDonalds,
whose tech-savvy marketing makes for clever and effective spots.
