THE SCOOP #15
2:51 PM
In this week’s edition, we browse an environmentally conscious, and quite beautiful
collaboration between hairstylist and photographers, but not before pondering
just how effective fashion collaborations continue to be. One women’s rights
group asks photo booth patrons to confront a difficult truth, skincare has a
sweet new ally, and Pepsi manages the neat trick of uniting the entire Internet
in disdain… for Pepsi.
1 - Everybody’s Doing It
How much glamour can you get at Target? And how chic do you
need your juice? Designer collaborations in affordable markets make sense, but
at what point is the practice passé? Read about the oversaturation here.
2 - One In Four
Domestic violence is too easily hidden, and more common than
many people realize. Women’s rights group Terre Des Femmes launched a creative and sobering
campaign to shed light on the issue. See their campaign here.
3 - Trendland
Protecting the natural world is always a good look, but it
looks particularly gorgeous with the help of hairstylist James Pecis and
photographers Paul Wetherell and Ben Budgen. Check out their sublime creationsand project to save our oceans here.
4 - Sweetest Skin
File under “Easter Miracles.” Sakara Life meal service has
celebs buzzing over their newest offering: Beauty Chocolates, proven to deliver
visibly healthier skin. Read more about the line here.
5 - The Joy of
Tone-Deaf
Pepsi has taken a beating,
much like a certain United Customer, over the last week because of their tone-deaf commercial
featuring Kendall Jenner. Now that the dust has settled, and the memes are
tapering off, what can we learn from this misstep in perspective and what can
brands take away from this example? Read here.
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