THE SCOOP #16

5:38 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we explore the budding culture of couture marijuana, as well as the catalogue of Coachella 2017’s standout fashion trends. The worlds of beauty and digital technology collide in a state-of-the-art new app, World Creativity & Innovation Week offers creatives around the globe a chance to celebrate, and a pedestrian street in London prepares to get smart.




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1 - Best of the Fest
For two consecutive weekends, music lovers converge on Indio’s Empire Polo Club to celebrate Coachella, where dressing to impress is a must. Explore this year’s fashion trends here.



2 - App For That
Technology’s march to usher in the brave new world of hyper-personalized fashion continues with this new technology letting users find their perfectly blended foundation. Read more here.



3 - Highest Quality Providers
With cannabis culture becoming more normalized than ever—and making a splash at Coachella—one brand seeks to stake out its place at the luxury end of the market. Read about the brand here.



4 - A Walk On The Wired Side
A striking reminder that embracing the latest technology does not preclude going outside, this London walkway is set to become the first ever “smart street.” Learn more here.



 
5 - Iconic
World Creativity & Innovation Week provides an ideal opportunity to celebrate the marriage of form and function, as highlighted daily here. Explore the full site, and be sure to note this stand out entry.

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