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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we travel to Québec to explore the many beautiful and unique destinations it boasts, and make a pit stop in Mexico where the forecast is sunny skies with a chance of liquor. Lyft expands its cause-based branding with a simple new feature, while Facebook and The Modist pursue new avenues and demographics for online shopping.

Modist is Hottest
High-end modest fashion steps into the spotlight with the launch of The Modist on International Women’s Day 2017. The site aims to do away with the outdated perception of modest apparel as frumpy or strictly religious. Read more here.

Facebook Video
Digital socializing and shopping are more entwined than ever with Facebook’s new Collection feature. Users can now follow brand videos to an in-app shopping page for additional browsing and the option to follow through and purchase. Learn more here.

Make It Rain  
Lapiz takes an unconventionally cloudy approach when inviting German travelers to visit Mexico. It doesn’t hurt that the cloud in question rains tequila. Read more here.

Round Up With Lyft
In the continued rivalry for social awareness by ride-share apps, Lyft hits a homerun with a simple and brilliant initiative that allows users to round up their fare for charity. Learn more here.

A Room With Many Views
Join one couple as they discover just how many beautiful and varied places there are to wake up in Québec. Don’t be surprised if you’re ready to pack your bags after watching the clip.

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