In this week’s edition, Axe invites users to question traditional gender norms in a
surprisingly sensitive TV spot, Canon inspires photographers everywhere to push
past boundaries, and art patrons get the chance to play god with an interactive
installation. We also check in with industry professionals as they weigh in on
the likelihood of Influencer longevity, and hear from Facebook as they make a
bid for luxury brand presence.
1 - The Luxury
Network
Facebook held their inaugural Luxury Forum this past
week—overseen by the company’s Beauty Industry Leader, Karin Tracy—which served
as step forward in uniting the ubiquitous platform with the high-end world of
luxury advertising. Read
more here.
2 - Live For The
Story
Canon’s new spot, “Boundaries,” invites viewers to
reconsider the role of photography in their lives, ideally pursuing the medium
beyond the limits of what a smartphone camera can deliver. See
the spot here.
3 - Is It OK For
Guys?
With their latest spot, exploring what’s “ok for guys,” Axe
effectively flips the script on a longstanding marketing focus that played
mainly to clichéd alpha male stereotypes. Watch
the clip and read more here.
4 - Empty Bubble
Glossy Summit attendees weigh in on the perceived Influencer
Bubble, which in the wake of debacles like Pepsi’s wannabe socially conscious
campaign and Fyre Festival feels close to bursting. Read
their thoughts here.
5 - SUN
Artist Philip Schütte’s new installation gives interactive
viewers the chance to hold the sun in their hand, so to speak, as they control
its rising and setting in a photorealistic landscape. Read about the piece, and
see it in action, here.
