THE SCOOP #19
5:31 PM
In this week’s edition, employees across all medical fields will soon see an uptick
in quality work apparel, a simple red swimsuit turns out to be much more
trouble than its makers expected, and Mother’s Day serves as a jumping off
point for addressing a sobering reality. We check out how a supermarket’s
iconic in-house design style gets the cinematic treatment, and L’Oréal pushes
the democratization of beauty in the digital age.
1 - Community Learning
With their newest endeavor, L’Oréal is revolutionizing how consumers
expand makeup expertise. Their online collection of tutorial videos—welove.MAKEUP—makes sharing and learning
beauty tips and tricks easy and welcoming. Read more here.
2 - Child Mother’s Day
Leveraging the past weekend’s national holiday, JWT has set
out to increase awareness of the sadly common plight of underage mothers and
young girls forced into marriage. Their site offers simple options for donating
funds to improve lives and counteract this often-unrecognized problem. Read
more here.
3 - Elevating Apparel
Necessity appears to be the driving force behind a
reinvention in the field of medical apparel. Many top brands have recognized a
significant untapped market for quality, comfortable, stylishly designed
scrubs, and are creating products to answer the demand. Read
more here.
4 - Careless Sharing
If something seems too good to be true, it often is, as Sunny
Co Clothing and upwards of 3000 Instagram users recently found out when a
digital marketing campaign offering a free swimsuit proved far too successful. Learn
more here.
5 - Monoprix
The simple beauty and straightforward design genius of
Monoprix packaging serves as the backbone of a charming short film created by
ROSAPARK. Watch the video
and explore
their design work here.
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