June 2017 - SelectWorldly - Inspiration from luxury, branding + culture

THE SCOOP #23

We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we explore growing trends in fashion and beauty including sustainable fashion practices and the spread of “K-beauty” products. Lexus puts consumers in the creative driver’s seat as part of their new LC Coupe campaign, and the end of both LGBT Pride Month and Cannes Lions Festival offers a chance to explore numerous examples of top tier current creative work.

1 - Plastic Fashion

The pursuit of sustainable fashion continues to gain popularity, with many large brands finding ways to incorporate recycled materials—like ocean plastic—as a staple of production. Read more here.

2 - Nike Be True

With LGBT Pride month drawing to a close, Nike has showcased the impressive athleticism of Leiomy Maldonado for their “Be True” campaign. Watch the spot here.

3 - #skintertainment

Korean beauty products have exploded in popularity in recent years, a trend especially noticeable with the growing trend of fun and highly Instagramable face sheet masks. Read about the trend and browse the popular hashtag here.

4 - Lexus Launchpad

Lexus has partnered with Mark Ronson to create an interactive marketing experience for their LC Coupe, allowing viewers to create a custom score from Ronson’s samples. Explore the sleek activation here.

5 - Cannes Lions

The 2017 Cannes Lions International Festival of Creativity 2017 has drawn to a close, with agencies from across the globe taking home coveted Golden Lions. See the complete catalog of winning work here.

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, by Select World Planning

THE SCOOP #22

We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, a sweet and important Norwegian TV spot goes viral, Bacardi invites fans to kick off summer by breaking out of routine, and Los Angeles celebrates the continued development of its newest creative hub. Equinox debuts a superb example of socially conscious advertising timed to correspond with LGBT Pride Month, and we take a look at the ever-developing role of celebrity as brand spokesperson.

1 - ABCs of Pride

Equinox, in partnership with Wieden+Kennedy and The Center, has released a striking short film celebrating the breadth of diversity and importance of inclusion that LGBT Pride Month has come to represent. Learn more and see the video here.

2 - Break Free

Playfully riffing on the boomerang video effect popularized by Instagram stories, Bacardi’s new spot invites viewers to break free for the summer. Watch the spot here.

3 - Storyteller-in-Chief

Not to be confused with influencers, celebrity spokespersons have long been an asset to big name brands. For many, this practice has evolved to include increasingly influential roles crafted for the celebrity in question. Read more about this trend here.

4 - Closer Than You Think

A poignant spot advertising the Norwegian foster care system has gone viral thanks to its simple, effective execution which pulls heartstrings and places onus on viewers to be the solution to a very real problem. See the spot here.

5 - ROW DTLA

With help from the Los Angeles Design Festival, Downtown LA’s massive developing creative workspace—ROW DTLA—has already begun establish itself as an epicenter for unique shops, creators, restaurants, and more. Explore ROW here, and begin planning a visit here.

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, by Select World Planning

THE SCOOP #21

We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, Sweden invites travelers to come and stay just about anywhere they’d like, fast food gets a little bit faster and redefines the idea of a Drive-Thru in the process, and Lacoste gets the silver screen treatment in a stunning new short. We recognize some familiar faces in the lineup of 2017 Stylist Choice winners, and girl power reigns at the box office with the long-awaited cinematic debut of a legendary heroine.

1 - Timeless

To highlight the classic style of Lacoste through the years, BETC, France created their gorgeous new short film, titled “Timeless.” Watch the video here.

2 - Freedom to Roam

Tourism website Visit Sweden has set an Airbnb record by listing the entire country on the site; a clever marketing campaign based on the nation’s “freedom to roam” policy. Read more and see their promotional video here.

3 - McDonalds

The ubiquitous fast food chain is no stranger to clever international marketing, whether good naturedly ribbing British perception of the US, or putting their Drive-Thru on wheels to meet customers on the road.

4 - Wonder Woman

Director Patty Jenkins ushered in the era of the female superhero blockbuster with this week’s Wonder Woman—smashing box office records and winning the hearts of critics and audiences around the world. Read more here.

5 - Stylists Choose COTY

The 17^th annual Behind the Chair Stylist Choice Awards took place June 4, and saw many COTY brands crowned favorites, including Wella Professionals for Overall Professional Company and Hair Color Company; Blonder for Balayage Lightener and Lightener for Foil Lightening; Koleston Perfect for Permanent Color; Nioxin for Thinning Hair Product; and OPI for Polish/Enamel Line. Browse the complete list of winners here.