In this week’s edition, we explore growing trends in fashion and beauty including
sustainable fashion practices and the spread of “K-beauty” products. Lexus puts
consumers in the creative driver’s seat as part of their new LC Coupe campaign,
and the end of both LGBT Pride Month and Cannes Lions Festival offers a chance
to explore numerous examples of top tier current creative work.
1 - Plastic Fashion
The pursuit of sustainable fashion continues to gain
popularity, with many large brands finding ways to incorporate recycled
materials—like ocean plastic—as a staple of production. Read
more here.
2 - Nike Be True
With LGBT Pride month drawing to a close, Nike has showcased
the impressive athleticism of Leiomy Maldonado for their “Be True” campaign. Watch
the spot here.
3 - #skintertainment
Korean beauty products have exploded in popularity in recent
years, a trend especially noticeable with the growing trend of fun and highly
Instagramable face sheet masks. Read
about the trend and browse the
popular hashtag here.
4 - Lexus Launchpad
Lexus has partnered with Mark Ronson to create an
interactive marketing experience for their LC Coupe, allowing viewers to create
a custom score from Ronson’s samples. Explore the sleek
activation here.
5 - Cannes Lions
The 2017 Cannes Lions International Festival of Creativity
2017 has drawn to a close, with agencies from across the globe taking home
coveted Golden Lions. See
the complete catalog of winning work here.
