THE SCOOP #21
2:59 PM
In this week’s edition, Sweden invites travelers to come and stay just about anywhere
they’d like, fast food gets a little bit faster and redefines the idea of a
Drive-Thru in the process, and Lacoste gets the silver screen treatment in a
stunning new short. We recognize some familiar faces in the lineup of 2017
Stylist Choice winners, and girl power reigns at the box office with the
long-awaited cinematic debut of a legendary heroine.
1 - Timeless
To highlight the classic style of Lacoste through the years,
BETC, France created their gorgeous new short film, titled “Timeless.” Watch the video
here.
2 - Freedom to Roam
Tourism website Visit
Sweden has set an Airbnb record by listing the entire country on the site;
a clever marketing campaign based on the nation’s “freedom to roam” policy.
Read more and see
their promotional video here.
3 - McDonalds
The ubiquitous fast food chain is no stranger to clever
international marketing, whether good naturedly ribbing
British perception of the US, or putting
their Drive-Thru on wheels to meet customers on the road.
4 - Wonder Woman
Director Patty Jenkins ushered in the era of the female
superhero blockbuster with this week’s Wonder Woman—smashing box office records
and winning the hearts of critics and audiences around the world. Read
more here.
5 - Stylists Choose
COTY
The 17th annual Behind the Chair Stylist Choice Awards
took place June 4, and saw many COTY brands crowned favorites, including Wella
Professionals for Overall Professional Company and Hair Color Company; Blonder
for Balayage Lightener and Lightener for Foil Lightening; Koleston Perfect for
Permanent Color; Nioxin for Thinning Hair Product; and OPI for Polish/Enamel
Line. Browse
the complete list of winners here.
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