THE SCOOP #22
5:46 PM
In this week’s edition, a sweet and important Norwegian TV spot goes viral, Bacardi
invites fans to kick off summer by breaking out of routine, and Los Angeles
celebrates the continued development of its newest creative hub. Equinox debuts
a superb example of socially conscious advertising timed to correspond with
LGBT Pride Month, and we take a look at the ever-developing role of celebrity
as brand spokesperson.
1 - ABCs of Pride
Equinox, in partnership with Wieden+Kennedy and The Center, has released a striking short
film celebrating the breadth of diversity and importance of inclusion that LGBT
Pride Month has come to represent. Learn more and see the
video here.
2 - Break Free
Playfully riffing on the boomerang video effect popularized
by Instagram stories, Bacardi’s new spot invites viewers to break free for the
summer. Watch
the spot here.
3 - Storyteller-in-Chief
Not to be confused with influencers, celebrity spokespersons
have long been an asset to big name brands. For many, this practice has evolved
to include increasingly influential roles crafted for the celebrity in
question. Read
more about this trend here.
4 - Closer Than You
Think
A poignant spot advertising the Norwegian foster care system
has gone viral thanks to its simple, effective execution which pulls
heartstrings and places onus on viewers to be the solution to a very real
problem. See
the spot here.
5 - ROW DTLA
With help from the Los
Angeles Design Festival, Downtown LA’s massive developing creative workspace—ROW
DTLA—has already begun establish itself as an epicenter for unique shops,
creators, restaurants, and more. Explore ROW
here, and begin planning a visit here.
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