THE SCOOP #24
2:43 PM
In this week’s edition, we celebrate the return of HBO’s most buzzed about show,
avoid a buzz (but still have fun) with Heineken’s newest product campaign, and we
get the chance to tour the USA with Adidas. Krylon spray paint shows us the
magic that a simple coat of color can work on everyday objects, and everyone’s
invited to celebrate International Kissing Day.
1 - The World’s
Largest Yard Sale
With their recent activation, Krylon spray paint bridges the
gap between online and offline experience as they leveraged Pinterest to host
the world’s largest yard sale. See
the activation here.
2 - United States of
Adidas
Together with Refinery29 and team of female artists, Women
Win created fifty unique pairs of Adidas UltraBOOST X shoes—one for each of the
United States—to be auctioned off in support of the organizations work in
advancing gender equality in sports. See
the collection here.
3 - Game of Thrones
Sunday night sees the TV return of new Wella Professionals Global Brand Ambassador, Sophie Turner, alongside her countless co-stars, as Game of Thrones begins its
penultimate season. See
Time magazine’s stunning photo shoot here.
4 - #getsnogging
Leveraging the collective talent of 20 filmmakers, The Full
Service demonstrates the potential of aggregated creatives—and encourages
viewers to celebrate International Kissing Day—with their striking short film. Watch
here.
5 - Open To All
Heineken has launched their first non-alcoholic
beverage—Heineken 0.0—and they’re here to prove that alcohol is not a perquisite
for fun with their clever campaign spots. See
them here.
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