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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we celebrate the return of HBO’s most buzzed about show, avoid a buzz (but still have fun) with Heineken’s newest product campaign, and we get the chance to tour the USA with Adidas. Krylon spray paint shows us the magic that a simple coat of color can work on everyday objects, and everyone’s invited to celebrate International Kissing Day.  

1 - The World’s Largest Yard Sale
With their recent activation, Krylon spray paint bridges the gap between online and offline experience as they leveraged Pinterest to host the world’s largest yard sale. See the activation here.

2 - United States of Adidas
Together with Refinery29 and team of female artists, Women Win created fifty unique pairs of Adidas UltraBOOST X shoes—one for each of the United States—to be auctioned off in support of the organizations work in advancing gender equality in sports. See the collection here.

3 - Game of Thrones
Sunday night sees the TV return of new Wella Professionals Global Brand Ambassador, Sophie Turner, alongside her countless co-stars, as Game of Thrones begins its penultimate season. See Time magazine’s stunning photo shoot here.

4 - #getsnogging
Leveraging the collective talent of 20 filmmakers, The Full Service demonstrates the potential of aggregated creatives—and encourages viewers to celebrate International Kissing Day—with their striking short film. Watch here.

5 - Open To All
Heineken has launched their first non-alcoholic beverage—Heineken 0.0—and they’re here to prove that alcohol is not a perquisite for fun with their clever campaign spots. See them here

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