THE SCOOP #25

9:57 AM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, Calvin Klein invites music lovers to two iconic Los Angeles locations in their new video, New York Fashion Week throws open their doors (for a price), and yet another Kendall-Jenner-backed project goes belly up. One Argentinean agency offers us indie cinema as a cure for the current state of the world, and we get a lesson in minimal branding from a brand with no brand.




1 - Estée Edited
Just one year after launching with spokeswoman Kendall Jenner, Estée Lauder’s Estée Edit line is being discontinued, having failed to draw in younger buyers. The brand will instead focus on acquiring smaller existing lines that already have clout with millennial consumers. Read more here.



2 - CK / xx
Raf Simons continues his winning streak as Calvin Klein’s Chief Creative Officer with his latest project—a video for The xx’s single, “I Dare You.” Read more about the collaboration and watch the video here.



3 - Open Doors at NYFW
IMG’s new program—NYFW: The Experience—will make New York Fashion Week slightly more accessible to fashion consumers, offering luxury packages for those interested in attending the usually invite-only runway shows and events. Read more here.



 
4 - Brandless
The recent startup household goods website, Brandless, provides a case study in minimalistic branding and design, in favor of product-focused presentation. Read about the brand’s stripped-down approach here.



5 - Don’t Go There
This Bronze-Lion-winning campaign, by La Comunidad, Buenos Aires, underlines the apparent collective deterioration of humanity’s common sense in an effort to promote independent cinema. Read more and watch the spots here

You Might Also Like

0 comments

Subscribe