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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, Lyft finds creative ways to serve both users and drivers, Fruit of the Loom advises customers to eschew word of mouth, and we review the winners of the 2017 North America Trend Vision Awards. Theory puts innovation into practice with their 2.0 initiative, and Amazon finds yet another way to let consumers know what they want to buy.

1 - Please Don’t Talk About It
Fruit of the Loom is spreading the word about their breathable underwear, and the word is: don’t say a word, as much as you’ll want to. Watch the spot here.

2 - Lyft
Hot on the heels of their driver appreciation carwash (and again getting the upper hand on primary competitor, Uber), Lyft has announced a partnership with Taco Bell that promises to make the rideshare app even more favored by late night users. Read more here

3 - Theory 2.0
Contemporary fashion label Theory has launched Theory 2.0. A collective of 28 up-and-coming entrepreneurs of fashion, 2.0 functions as a startup within the established brand, and seeks to revitalize the brand with millennial buyers. Read more here.

4 - Amazon Spark
Never to be outdone, Amazon has launched its own version of shoppable Instagram posts, with Spark. The in-app feed allows Prime members to post images and stories of Amazon products they love, to encourage product discovery and purchase. Explore the feature here.

The 2017 North America Trend Vision Awards took place last weekend in Los Angeles. 50 contestants competed for the opportunity to advance to the International Trend Vision Awards taking place this November in London. See photos and backstage video, as well as a list of winners, here

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