In this week’s edition, we check in with the
recent trends in hair color, take a look back at the rapid market growth for all-size
swimwear, and explore one brand’s creative leveraging of the recent solar
eclipse. Meanwhile, H&M launches their newest lifestyle brand online and in
brick and mortar stores internationally, and DermStore finds itself under new
ownership.
1 - Lifestyle by H&M
The end of August sees the
launch of Arket—the newest name under the H&M brand—which is positioned as
full lifestyle brand with fashion, décor, beauty and grocery offerings both
in-store and online. Explore
the recently unveiled brand here.
2 - DermStore Under New Management
In a continued effort to
bulk up their cosmetics care offerings, as well as to broaden e-commerce
presence, Target has acquired the leading independent skin care site,
DermStore. Read
the details of the acquisition here.
3 - Swimsuits For All
The popularity of
plus-size swimwear continues to grow, with considerable thanks to the work of
bloggers, models and apparel lines like Gabi Gregg, Ashley Graham and Swimsuits
For All. Read
about their success and influence on the industry here.
4 - Solar-Powered Color
Hairstylist Guy Tang is
doing his part to keep hair color trends fresh and fun with his color changing
hair dyes that allow the hair to change color in the sunlight. See
it in action here.
5 - Banana Sun
Not content to sit back
and let the cosmos have all the fun, Chiquita seized a unique branding
opportunity offered by the August 2017 solar eclipse. Acquaint yourself with The Banana Sun.
