Beauty Insiders: Sephora's new community

5:57 AM



With the launch of its new online and mobile social platform 'Beauty Insider', Sephora is offering their consumers a one-stop digital beauty destination for "those clients who crave a deeper level of beauty connection and inspiration”, so Mary Beth Laughton, SVP of Digital at Sephora
Users can join a wide variety of Beauty Groups and build a customer profile, displaying their beauty interests and characteristics to help them find inspiration and connect with others as well as receive personalised product recommendations.

SelectWorld likes it because:

It's necessary to retailers to use their customer knowledge to provide their users inspiring and informative content, to grow out of the role of a simple product supplier to a real partner their category.

Find more on: Cosmetic Business or Glamour.com

Posted by the Hamburg office

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