THE SCOOP #28
3:37 PM
In this week’s edition, one brand’s new campaign
gets maybe too personal with customer information, a fashion label puts its (customer’s) money where its mouth is to great success, and Spotify launches
a timely new initiative. German taxi drivers opt for American muscle, and W
Magazine strives to marry digital to print in their latest issue.
1 - Beyond The Page
For their September issue,
W Magazine invites readers to immerse themselves in additional content,
creating an interactive experience with their AR app, Beyond The Page. Read
the details here.
2 - Small Spaces
Armed with highly
personalized information about their customers’ shopping needs (and permission
to use it) Cost Plus World Market launched this clever campaign, but does it
get too personal? Decide
for yourself here.
3 - I’m With The Banned
To underline the unifying
power of music—more important than ever in divided times—Spotify has launched a
new initiative, using international collaborations between musicians to build
bridges rather than walls. Read
about the project and hear the music here.
4 - DSTLD
Unprecedented and
potentially disastrous as it may have been, apparel brand Dstld’s decision to
turn to customers to raise capital has paid off handsomely, with tripled
revenue and strong continued growth on the horizon. Read
the full story here.
5 – Das Ford
With the threat of Uber
looming, one German Taxi company has made an effort to increase business for their
drivers by replacing their standard Mercedes with Ford Mustangs, offering
passengers a flashier, if not actually higher-octane, ride. See
their reactions here.
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