THE SCOOP #29

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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, we check in with the recent trends in hair color, take a look back at the rapid market growth for all-size swimwear, and explore one brand’s creative leveraging of the recent solar eclipse. Meanwhile, H&M launches their newest lifestyle brand online and in brick and mortar stores internationally, and DermStore finds itself under new ownership.




1 - Lifestyle by H&M
The end of August sees the launch of Arket—the newest name under the H&M brand—which is positioned as full lifestyle brand with fashion, décor, beauty and grocery offerings both in-store and online. Explore the recently unveiled brand here.



2 - DermStore Under New Management
In a continued effort to bulk up their cosmetics care offerings, as well as to broaden e-commerce presence, Target has acquired the leading independent skin care site, DermStore. Read the details of the acquisition here.



 
3 - Swimsuits For All
The popularity of plus-size swimwear continues to grow, with considerable thanks to the work of bloggers, models and apparel lines like Gabi Gregg, Ashley Graham and Swimsuits For All. Read about their success and influence on the industry here.



 
4 - Solar-Powered Color
Hairstylist Guy Tang is doing his part to keep hair color trends fresh and fun with his color changing hair dyes that allow the hair to change color in the sunlight. See it in action here.



 
5 - Banana Sun
Not content to sit back and let the cosmos have all the fun, Chiquita seized a unique branding opportunity offered by the August 2017 solar eclipse. Acquaint yourself with The Banana Sun.

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