THE SCOOP #27

2:25 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, moving pictures make a move toward money, Tasty puts the theory of easy cuisine into practice, and the aesthetic of “less is more” starts to feel like “less is less.” Gucci invites us on a flight of immaculately styled fancy, and one girl’s gutsy move to catch the eye of potential employers pays off in spades.




1 - Your Agency Hates Black Women
Recent college graduate Alysia Lewis took a risk with an intentionally shocking cover letter, and the risk paid off. Read her letter and hear her thoughts on its viral success here.



2 - Too Much Minimal
When is a lot of a little too much? The world of Lifestyle brands could be nearing over-saturation of the oft-seen bare bones aesthetic. Read Racked’s write up of the trend here.



3 - Gucci and Beyond
The fashion inclined are invited on a trip to the past and world’s beyond with Giucci’s equally playful and gorgeous F/W17 campaign, brought to life by Alessandro Michele and Glen Luchford. Take the trip here.



4 - Sponsored GIFs
If a picture’s worth a thousand words, what’s a moving picture worth? Online database Giphy hopes to find out, as they move to monetize their brand with the introduction of sponsored GIFs. Read the details of their plan here.



5 - Tasty One Top
Hoping to move mouth-watering, easy cuisine from Facebook feed to the kitchen counter, popular Buzzfeed offshoot Tasty has announced a smart cooktop that works in tandem with their app to make cooking at home easier than ever. Read about the launch here

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