THE SCOOP #27
2:25 PM
In this week’s edition, moving pictures make a
move toward money, Tasty puts the theory of easy cuisine into practice, and the
aesthetic of “less is more” starts to feel like “less is less.” Gucci invites
us on a flight of immaculately styled fancy, and one girl’s gutsy move to catch
the eye of potential employers pays off in spades.
1 - Your Agency Hates
Black Women
Recent college graduate Alysia
Lewis took a risk with an intentionally shocking cover letter, and the risk
paid off. Read her letter and hear
her thoughts on its viral success here.
2 - Too Much Minimal
When is a lot of a little
too much? The world of Lifestyle brands could be nearing over-saturation of the
oft-seen bare bones aesthetic. Read
Racked’s write up of the trend here.
3 - Gucci and Beyond
The fashion inclined are
invited on a trip to the past and world’s beyond with Giucci’s equally playful
and gorgeous F/W17 campaign, brought to life by Alessandro Michele and Glen
Luchford. Take
the trip here.
4 - Sponsored GIFs
If a picture’s worth a
thousand words, what’s a moving picture worth? Online database Giphy hopes to
find out, as they move to monetize their brand with the introduction of sponsored
GIFs. Read
the details of their plan here.
5 - Tasty One Top
Hoping to move
mouth-watering, easy cuisine from Facebook feed to the kitchen counter, popular
Buzzfeed offshoot Tasty has announced a smart cooktop that works in tandem with
their app to make cooking at home easier than ever. Read
about the launch here.
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