THE SCOOP #30
11:59 AM
In this week’s edition, Cupertino’s sleekest brand
joins the instaworld, one agency conducts a telling experiment in the
influencer industry, and the US Military makes strides toward a more inclusive
future. Repetto catches eyes with a lively new spot, and high-end consumers
looking to satisfy a sweet tooth are in for a gourmet treat.
1 - Sweet Luxury
LA’s sweetest luxury
brand, Sugarfina, is set to expand its offering of perfectly instagrammable
confectioneries worldwide. Read
about the expansion, or browse the
boutique candy store’s eye-popping offerings here.
2 - MACCHIATO
This world speaks ballet
in Repetto’s newest spot featuring Marion Gautier de Charnacé and choreographed
by Sébastien Bertaud. Watch
here.
3 - @apple
Extending their nearly ubiquitous Shot On iPhone campaign to mobile’s most popular photo sharing app, Apple has launched their official Instagram account, highlighting striking work by iPhone photographers. Read more and browse their feed here.
4 - Military Hair
As a result of revised
grooming and appearance regulations, many active servicewomen in the US Army
are able to embrace their natural and preferred hairstyles—a welcome correction
to out of date policies that echoes the widespread embrace of natural
hairstyling. Read
more here.
5 - Fake It To Make It
Looking to shed some light on the realities of Influencer marketing,
agency Mediakix fabricated accounts for nonexistent influencers, complete with
thousands of purchased followers, to pursue sponsorships. Read
about their process and results here. 
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