THE SCOOP #31
6:11 PM
In this week’s edition, the TV industry’s most
effective Emmy campaigns draw to a close, Boots UK’s No7 makes a striking
statement without actually demonstrating their products, and Rihanna sets a new
standard for inclusion in beauty. Additionally, Balmain Paris enters the
world of couture hair with characteristic verve, and Apple proves they're still Apple
with their next slate of phones.
1 - iPhone X
Once again, Apple introduces consumers to the future of
Smartphone technology, with facial recognition software as a replacement for
fingerprint/password security. Read
the details and explore additional features of their latest phone here.
2 - Beauty For All
After two years in the
making, global superstar Rihanna’s beauty collection—dubbed Fenty Beauty—has finally launched,
promising to meet the needs of a diverse range of consumers. Read about
the launch here.
3 - Hair Couture
Luxury fashion house Balmain Paris is expanding their
empire with a move into couture hair products, ranging from high end care and
styling products to extensions and wigs. Read
more about the expansion here.
4 - No7
A white stone quarry and Olympic
fencers might not scream chain store cosmetics, and while the absence of any
modeled product might seem ineffective, the newest spot for Boots UK’s
No7 brand makes a bold, successful play for
consumer attention.
5 - Award Season
With the 2017 Emmys two
days away, campaigning for awards has officially drawn to a close. From the
subtle to overt, politicized or purely fun, the diverse and creative bids for
recognition deserve consideration no matter who takes home the statue on Sunday. Explore
the campaigns here.
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