In this week’s edition, brands take to the road in creative ways, whether meeting
consumers in the grind of rush hour or offering them a ride. One notable economy
retailer takes steps to bring higher-end fashion offerings into its fold, and online
students get a chance to learn all things fashion from an industry insider and
leader. Meanwhile, with the year drawing to a close, we get the
chance to begin reflecting on trends and leaders in the fashion and makeup industries to
see what can be learned from 2017.
1 - Those Who Can,
Teach
Online students of fashion will soon have the chance to
learn from one of the most recognizable men in the industry, when Marc Jacobs
takes up the mantle of teacher. Partnering with MasterClass to offer a course in the
craft of fashion, Jacobs hopes to inspire students to “create and express themselves through fashion." Read more about the
course here.
2 - Walmart + Luxury
= ?
Though synonymous with thrift, monster retailer Walmart
hopes to expand their e-commerce footprint to include higher-end fashion, thanks
to their recently announced partnership with Lord & Taylor. Read more about
how the partnership stands to benefit both brands here.
3 - Definitely
Maybelline
There’s no
maybe about it, in 2017 Maybelline firmly established its social media savvy,
beating out competitors and its own parent company in cross-platform
engagement. Read more about the numerous factors contributing to their success,
and how they maintain engagement, here.
4 - Activation On The
Go
Two ubiquitous brands—McDonalds and Uber—put their own
unique spins on advertising-on-the-go with recent activations. Read more about
the Golden Arches’ traffic-sensitive
billboards, and the “double-decker
dinner experience”
crafted for the release of the Uber Visa Card.
5 - Millennials Love
Storytime
Millennial consumers are credited with 85% of growth in
the global luxury goods market, according to the 2017 Bain & Company Luxury
Study. The key to luring Millennial consumers? Tailored strategies and telling
the brand story at every consumer touchpoint. Explore
the report’s findings here.
