L'Oréal celebrates female founders

2:29 AM

L’ORÉAL USA is celebrating the spirit of female entrepreneurs with a new video campaign. "The Founders" is a short video trilogy spotlighting three of L’Oréal’s female-founded brands: Wende Zomnir’s Urban Decay, Lisa Price’s Carol’s Daughter and Jamie Kern Lima’s IT Cosmetics.
The videos are designed to help consumers find inspiration on their entrepreneurial journey. Each brand’s founder has a unique story which is brought to life as the women speak about their entrepreneurial experiences and lessons they’ve learned over the course of their journeys.

Select World likes it because:

Giving consumers an inside view into their favorite brand by meeting the face behind the brand, learning about their journeys and sharing the story of these inspiring women is very much on Zeitgeist of women empowerment. It can also inspire women to start their own business. Furthermore it creates also strong bond to the brand via human connection as Millennials don't just buy products they want to buy a brand that stands for something. 
Find more on YouTube.com.

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