THE SCOOP #35
5:43 PM
In this week’s edition, Apple catches the eyes (and ears) of music lovers everywhere with an
inspired new spot, while Burberry announces a potentially risky new venture,
and Manhattan readies itself to get a little more beautiful in 2018.
Social media platforms across the board continue searching for new ways to
marry user experience and marketing, and the 2018 Met Gala unveils its theme.
1 - Burberry Takes the Leap
In a move that has turned some investors flighty, Burberry’s new chief executive, Marco Gobbetti, has announced plans to reestablish the brand in the super luxury sphere alongside the likes of Gucci and Dior.
2 - A New Anthem for Apple
Not content to remain #2 in the music streaming game, Apple has launched a striking new campaign and visual identity for Apple Music. Read about the campaign and watch the spot here.
3 - Big Apple Bound
While no stranger to New York City, the largest US beauty retailer is
about to have a presence in Manhattan. In 2018, Ulta Beauty
opens their doors at East 86th street and Third Ave. Read
more about the opening here.
4 - Snap it. Chat it. View it.
On the social media front, Snapchat sees its first lens
co-collaboration as Bacardi
and Major Lazer sought to let app users take part in the making of a
music video. Meanwhile Facebook mines new methods of trying user patience
with sponsored
message ads, and YouTube
views become a form of currency for creative car buyers.
5 - Sinners & Saints
The Met Gala is an annually dependable occasion of glamor and
notoriety in the world of fashion—a standard
that 2018’s theme of Heavenly Bodies: Fashion and the Catholic
Imagination promises to uphold. Read
more here.
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