THE SCOOP #35

5:43 PM



We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, Apple catches the eyes (and ears) of music lovers everywhere with an inspired new spot, while Burberry announces a potentially risky new venture, and Manhattan readies itself to get a little more beautiful in 2018. Social media platforms across the board continue searching for new ways to marry user experience and marketing, and the 2018 Met Gala unveils its theme.



1 - Burberry Takes the Leap
In a move that has turned some investors flighty, Burberry’s new chief executive, Marco Gobbetti, has announced plans to reestablish the brand in the super luxury sphere alongside the likes of Gucci and Dior.



2 - A New Anthem for Apple
Not content to remain #2 in the music streaming game, Apple has launched a striking new campaign and visual identity for Apple Music. Read about the campaign and watch the spot here



3 - Big Apple Bound
While no stranger to New York City, the largest US beauty retailer is about to have a presence in Manhattan. In 2018, Ulta Beauty opens their doors at East 86th street and Third Ave. Read more about the opening here



4 -  Snap it. Chat it. View it.  
On the social media front, Snapchat sees its first lens co-collaboration as Bacardi and Major Lazer sought to let app users take part in the making of a music video. Meanwhile Facebook mines new methods of trying user patience with sponsored message ads, and YouTube views become a form of currency for creative car buyers. 



5 - Sinners & Saints
The Met Gala is an annually dependable occasion of glamor and notoriety in the world of fashion—a standard that 2018’s theme of Heavenly Bodies: Fashion and the Catholic Imagination promises to uphold. Read more here.

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