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We do the research, you get the Scoop - curated headlines in the worlds of fashion, beauty, marketing and technology.

In this week’s edition, Sephora leads beauty consumers into the brave new world of voice-assisted digital shopping, Spotify tries its hand at selling makeup, and H&M finds an alarming use for 15 tons of unsold clothing. Elsewhere, the nature and history of fashion is on display and up for discussion at MoMA, and the holiday season brings out the storyteller in more than a few big-name brands.

1 - Is Fashion Modern?
Culled from over a century of fashion, and comprising 111 items, Paola Antonelli’s currently running MoMA exhibit seeks to explore and answer this question. Read more about the exhibit here.

2 - Speak to Sephora
Looking to embrace the future of voice-assisted smart shopping, Sephora is taking advantage of the Google Assistant platform by launching a new chat bot that offers consumers a variety of on-demand services. Read more about the launch here.

3 - Fast Fashion Fire Sale
If you’re looking to stay warm this holiday season (and a digital yule log simply won’t cut it), consider taking a page out of H&M’s playbook and just burn unwanted clothing. Read more about the fast fashion brand’s solution for unused merchandise here.

4 - Music to Shop By
Streaming behemoth Spotify is expanding their merchandise offerings with the new option for listeners to purchase items from singer Maggie Lindermann and makeup artist Pat McGrath’s collaborative makeup line. Read more here.

5 - Spirit of The Season
With the holiday season in full swing, a number of brands have unveiled heartwarming new spots and campaigns that rely heavily on charming, gorgeously produced stories to endear the brand to viewers. Among the winningest offerings are Apple’s, Debenams’, and Marks & Spencer’s.

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