THE SCOOP #38
4:13 PM
In this week’s edition, retailers and shoppers alike continue to navigate the
Christmas season, even as brands look forward to new trends and
campaigns fast approaching with the new year. Everyone's favorite Slurpee
empire makes a bid for a piece of the considerable affordable makeup market, while
the world of online shopping sees a clever collaboration between two retailers,
as well as a significant ruling in the case of online luxury brand sales.
1 - No Set
Price
With their recent collaborative pop-up shop, Amazon and
Calvin Klein blur the line dividing online shopping from brick and mortar
retail by offering clothes price-matched in real time with their online cost.
Read more here.
2 - Convenient
Beauty
While not an immediately obvious fit, reigning convenience
store chain 7/11 has announced a new line of affordable makeup offerings for
on-the-go consumers. Read about the rollout here,
as well as the brand
they are likely hoping to emulate.
3 - Direct
Connection
Each new holiday season is a chance for brands to rethink strategy—from tweaking slightly, to total reinvention. For Barneys,
Christmas 2017 is about engaging via social media, enticing shoppers with big-name social media giveaways, aimed toward the end of building direct consumer connection. Read
more here.
4 - Things
To Come
Even with the holiday season far from over, brands are looking
toward the new year. In the case of Jil Sander, this means enlisting the help of
acclaimed film director Wim Wenders. See the Spring/Summer campaign trailer here.
5 - Image
of Luxury
Firmly reinforcing the rights of brands to defend their
image as they fit, The European Court of Justice has ruled that luxury brands
have authority to ban the sale of their products through online retailers such
as Amazon and eBay. Read more about the ruling here.
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