Geico's Ad in Ad

1:19 AM

In their newest campaign US insurance company Geico prepared a set of spots starting like a regular YouTube preroll, wich is "unexpectedly" interrupted by a completely different plot (and marketing message).

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Geico is known for its unusual Youtube pre-roll ads ever since its infamous "Unskippable Ad" which was so short, you just couldn't skip it. To come up with a similar attention-grabbing idea, Geico had to break the rules of advertising again. The new campaign doesn't have to hide in the shadow of its predecessor, as it is just as witty and eye-catching.
You can watch some of the spots below:

Found at: Adweek
Posted by: Marie Schreuder, Hamburg office

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