Luxury Lip Balm For Her & For Him

9:02 AM



British start-up Bali Balm has launched a range of vegan and cruelty-free unisex lip-balms.
The brand grounds its ethos firmly in sustainability, while using chef created flavours to elevate the balms to luxury status. Bali Balm has also launched its 'Kiss the Planet' pledge, whereby consumers are supplied with a prepaid envelope to return each empty tube and cap for recycling.

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With its product launch Bali Balm addresses two current trends in the beauty industry: sustainability and inclusion.

Though most cosmetics can be used by anyone, beauty marketing campaigns almost solely target females. Bali Balm makes sure that everyone feels comfortable buying the product by targeting both male and female consumers.
Further consumers want it all - a sustainable lifestyle without sacrifices in their daily decisions and consumption. Bali Balm meets consumers needs by creating a sustainably and luxurious product.





Found at: Stylus
Posted by Marie Volquarts, Hamburg Office


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